For the second year in a row, Âé¶čAV has been recognized as one of the best mid-sized cities across the country in terms of hosting sporting events.
The Canadian Sport Tourism Alliance has again named Âé¶čAV the number one city with a population between 50,000 and 100,000 in Canada for sport hosting.
The award recognizes the collaboration between the City of Âé¶čAV and Tourism Âé¶čAV on attracting national championships and international competitions hosted in 2019 and those awarded for 2020 and beyond.
âWe remain committed to partnerships that continue building Âé¶čAVâs national reputation as a host city for sports excellence, tournaments and major events like the Apple Triathlon and Okanagan Marathon,â said Âé¶čAV Mayor Colin Basran. âSports and event tourism are important draws for travel to Âé¶čAV, and a key component of the tourism sectorâs $1.25 billion in annual economic output.â
A total of 122 cities across Canada participated in the index and this is the third year the awards have been handed out. The award index was compiled prior to the cancellation of many of the scheduled 2020 sport events due to COVID-19.
âNow more than ever Tourism Âé¶čAVâs major event strategy is needed to rebuild lost visitation and business, especially in months that could use it most,â said Lisanne Ballantyne, President and CEO of Tourism Âé¶čAV. âThis announcement recognizes the expertise, infrastructure, and partnerships in our community that will allow us to attract future city-wide events â creating much-needed revenue for local businesses and bringing exciting sports competitions for residents to enjoy.â
In the mid-size city category, two other communities were recognized, with Kamloops taking second place followed by Victoria in third.
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michael.rodriguez@kelownacapnews.com
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