The province is taking a digital route to get its COVID-19 messaging out to young people in the Âé¶čAV area: Social media influencers.
During a press conference on Tuesday, July 21, B.C. Health Minister Adrian Dix said several influencers have started sharing COVID-19 best practices over the past few days, in an effort to quell exposures among people in their 20s and 30s â the age groups in which most of the recent Âé¶čAV tied cases were identified.
âIâm so proud, and youâll see it on Instagram, the work of different people from all walks of life, from people involved in fitness to food to tourism to community activities who are posting on Instagram right now to get that message out,â Dix said
âWe are going to have to adjust and adjust and adjust again and again and again throughout this pandemic which I remind everybody, is not going away, there is no cure, and there is no vaccine.â
READ MORE: As COVID-19 cases linked to Âé¶čAV top 70, those possibly exposed denied testing
READ MORE: Âé¶čAVâs hotel occupancy down significantly for month of June compared to 2019
Dix added that adjustments are coming to public health advice and orders as a result of the increase in COVID-19 cases in Âé¶čAV in recent days.
âWe also have to acknowledge that there were unorganized circumstances that were involved in this outbreak in Âé¶čAV, and we have to take responsibility for those. We have to work with the owners of certain businesses to improve the circumstances in those businesses.â
A COVID-19 press conference with Dix and provincial health officer Dr. Bonnie Henry is scheduled for Wednesday afternoon, despite initial plans for a written statement.
Do you have something to add to this story, or something else we should report on? Email: michael.rodriguez@kelownacapnews.com
Like us on and follow us on .
