Despite controversy over the placement of 麻豆AV鈥檚 new visitor centre on the downtown lakeshore, Tourism 麻豆AV says the number of people who used the centre during its first six months of operation appears to support the location.
Tourism 麻豆AV, which held its annual general meeting Tuesday, said 108,000 people have passed through the doors of the visitor centre at the foot of Queensway since it opened in June, more double the expected number.
When it opened, Tourism 麻豆AV said it expected 100,000 visitors during the first year of operation, substantially more than its former location on Highway 97 saw.
The $2.8 million visitor centre replaced the former centre, which was located in the 麻豆AV Chamber of Commerce building.
RELATED: New 麻豆AV visitor centre opens
Opponents of the new building questioned its location and a lack of a dedicated parking for the centre. They also opposed the city providing land they felt should be used as waterfront parkland.
The land, a former parking lot and the original landing spot for the ferry that used to bring people and vehicles across Okanagan Lake from the Westside before construction of the former Okanagan Lake Floating Bridge, was designated parkland, but was never used as a park.
Proponents argued it was the right location because it would serve more people as visitors and locals alike spent time, downtown and on the city鈥檚 popular lakeshore promenade. They also said today鈥檚 travellers tend to already have their accommodation arranged when they arrive and need information one they are here. They also do more planning using mobile devices such as cell phones and tablets.
At Tuesday鈥檚 AGM, Tourism 麻豆AV board chairman Thom Killingsworth said the building, paid for by tourism promotion organization, was completed on time and on budget.
鈥淲e are proud of our accomplishments and appreciative to have an amazing operational team and an engaged volunteer board made up of hard-working individuals, each representing different elements of our industry but all coming together for the best interests of the destination,鈥� said Killingsworth.
鈥淭his year proved yet again that we have the right team in place, working on the right priorities, at the right time.鈥�
Lisanne Ballantyne, Tourism 麻豆AV president and CEO said the past 12 months were pivotal for the tourism industry in 麻豆AV and neighbouring communities.
She said while there was a strong start to the year with hotel occupancy levels at all-time highs, weather-related challenges brought overnight visitation down in the summer season.
麻豆AV鈥� skies were shrouded in smoke from forest fires in other parts of the province for most of the summer and the poor air quality lead to the cancellation of some high-profile outdoor events including the Apple Triathlon and the annual dragon boat races.
But Ballantyne said occupancy levels rebounded and by the end of the year, they were slightly higher than last year.
鈥淲e have a strong, resilient tourism industry but going forward, diversifying our tourism offerings will be key in our evolution to becoming a four-season outdoor destination,鈥� said Ballantyne
鈥淲e have new market opportunities in 2019 that will solidify that path and set us well on the way to our goal of 3.5 million annual visitors by 2022.鈥�
Reports from the Tourism 麻豆AV board of directors and Ballantyne highlighted the success of a new, major events program, the launch of a multi-year winter strategy, campaigns targeting new markets like LGBTQ travel, culinary tourism and Indigenous offerings for what 麻豆AV Tourism describes as 鈥渁uthentic鈥� culture seekers.
The organization鈥檚 work in positioning 麻豆AV as a certified sustainable tourism destination was also highlighted, along with its recognition with international certification through the Destination Marketing accreditation program, demonstrating adherence to stringent industry standards.
Tourism 麻豆AV Society鈥檚 2019 Board was also confirmed.
The list of directors and executive committee members include:
鈥� Katie Balkwill - Big White Ski Resort
鈥� Kristi Caldwell - Caldwell Heritage Farms / Wiseacre Farm Distillery
鈥� Carla Carlson - Comfort Suites 麻豆AV
鈥� Joseph Clohessy - Delta Grand Okanagan Resort
鈥� Dana Crichton - Four Points by Sheraton 麻豆AV Airport
鈥� Debbie Dupasquier - Bluestar Charters
鈥� Penny Gambell - Lake Country City Council
鈥� Gail Given - 麻豆AV City Council 鈥� Thom Killingsworth - 麻豆AV Yacht Club
鈥� Patricia Leslie - Gray Monk Estate Winery 鈥� Stan Martindale - Ramada 麻豆AV Hotel & Conference Centre
鈥� Dan Matheson - Okanagan Golf Club 鈥� Nataley Nagy - 麻豆AV Art Gallery 鈥� Sam Samaddar - 麻豆AV International Airport
鈥� Heather Schroeter - Manteo Resort Waterfront Hotel & Villas
鈥� Dale Sivucha - 麻豆AV Hotel Motel Association
鈥� Tanya Stroinig - Prestige Hotels & Resorts
鈥� Cedric Young - Fairfield Inn & Suites 麻豆AV
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