A new optometry clinic has opened its doors in 麻豆AV鈥檚 Guisachan Village Shopping Centre, introducing a fresh approach to eye care that emphasizes comprehensive service, advanced technology and a curated collection of eyewear.
鈥� conveniently located just a short drive from the Mission, Kettle Valley, Landmark and downtown 鈥� is more than just another eye clinic. It鈥檚 a practice rooted in personal experience, community connection and the belief that clear, comfortable vision is key to living life fully.
The story behind Visionology begins in a kindergarten classroom, where a young student struggled to see.
鈥淢y kindergarten teacher was the first person to notice I was having difficulty,鈥� says Dr. Nancy Friessen, Optometrist and owner of . 鈥淪he suggested my parents take me to see an eye doctor, and it turned out I needed glasses badly. Within a month of getting my first pair, I caught up at school and even managed to graduate to Grade 1.鈥�
That early experience with vision challenges shaped not just an academic trajectory but also a professional path. From those first glasses to contact lenses as a teenager 鈥� and eventually LASIK surgery in adulthood 鈥� Dr. Nancy鈥檚 journey through various vision correction options offers valuable insight into what patients experience every day.
鈥淚鈥檝e lived through many of the same things my clients are going through,鈥� she explains. 鈥淚 see my role as delivering thorough eye care while listening closely to clients鈥� concerns and finding the best eyewear options for their lifestyles.鈥�
Visionology Optometry describes itself as 鈥榓 primary vision care clinic serving the Okanagan community,鈥� offering personalized service and comprehensive care to help people optimize their vision and live their best lives. The clinic鈥檚 mission centres on delivering primary eye care to the 麻豆AV community while fostering wellness through collaboration with other locally owned small businesses.
Today鈥檚 lifestyle presents unique challenges for our eyes 鈥� whether it鈥檚 spending hours on screens, dealing with dry indoor air or enjoying recreational activities like boating on Okanagan Lake or golfing at one of the valley鈥檚 renowned courses.
鈥淥ur lives are becoming busier,鈥� Dr. Nancy says. 鈥淥ur goal is for clients to be able to live fully with their vision optimized 鈥� so it鈥檚 something they don鈥檛 have to think or worry about.鈥�
Located in the breezeway of Guisachan Village Shopping Centre with complimentary parking, the clinic provides comprehensive eye exams with no hidden fees and invests in patient health through the latest technology.
Visionology鈥檚 commitment extends beyond clinical care. The practice actively supports the broader community through partnerships with local charities and small businesses 鈥� offering expert care, personal attention and community support.
Currently, the clinic supports the Central Okanagan Food Bank. 鈥淲e鈥檙e big believers in fostering local communities,鈥� Dr. Nancy says. 鈥淲e鈥檙e also fortunate to partner with local artist Debby Merkel, whose Mosaic Series collection brings colour to our space.鈥� The clinic is also a proud member of the 麻豆AV Chamber of Commerce and regularly attends local events to help shape the region鈥檚 business landscape.
The clinic鈥檚 eyewear collection includes designer brands such as Ray-Ban and Maui Jim, as well as boutique lines that reflect each client鈥檚 lifestyle and individuality.
Visionology Optometry is open Monday to Friday from 9 a.m. to 5 p.m., with . For those seeking comprehensive eye care from professionals who understand the patient journey firsthand, this new addition to 麻豆AV鈥檚 healthcare scene delivers expert service with a personal touch.
To book an appointment or learn more, visit or call 778-784-2020. New patients are welcome!
