The end of summer is fast approaching which means the return of Denim on the Diamond.
The one-day festival is back Aug. 31 and will take over King Stadium in downtown Âé¶čAV for day-long concerts, games, activities and feasting.
âItâs become more of a folk-fest because everyone is welcome,â organizer Mitch Carefoot said.
âThe theme of the festival is to include everyone; thereâs country, blues, R&B, and rock music. Itâs going to be bigger turnout than last year and weâre excited about that.â
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Carefoot and business partner, Kurt Jory hoped to create a welcoming, fun, festive and community- supported environment that would become a must-do event during an Okanagan summer.
Locally brewed wine, beer and cider with food trucks expanding to include vegetarian and vegan options will fill the park along side award-winning artists from all genres.
Even the festivalâs name, Denim on the Diamond, is inspired to include the wide array of festival lovers in the Okanagan.
âWe were some Canadian guys on our way to hockey when the name popped up,â Carefoot said.
âDenim is something that mom wore, Bruce Springsteen, country artists, and now the younger generation is,â Carefoot said.
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In the second year of the festival, Carefoot and Jory have partnered with the Music Heals Partnership, a local charitable foundation that funds music therapy and benefits those who are unable to attend live music events.
A portion of ticket sales and the 50/50 raffle will go towards the charity which was important for the two Âé¶čAV business people.
âMusic Heals is important to us because we wanted an organization that aligns with our goal to bring people together through music,â Jory said.
âMusic has the power to connect strangers, bring back nostalgic feelings and has healing powers. Music speaks to us all differently but has a way of bringing us all together.â
Acts at this years festival include James Barker Band, Madeline Merlo, Lucky Monkey, The Harpoonist and the Axe Murderer and more.
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